This Privacy Policy describes how Pac-Dent, Inc. (“Pac-Dent,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website at pac-dent.com (the “Site”), submit inquiries or sample requests, or otherwise interact with us. Please read this policy carefully. By using our Site, you agree to the practices described here.
1. Overview
Pac-Dent, Inc. is a professional dental supply company headquartered in the City of Industry, California. Our website serves as a product catalog and information resource for dental professionals, practices, and authorized dealers. We do not sell products directly through our website. All product purchases are made through our authorized dealer network.
Because our website is a catalog and informational resource — not a transactional e-commerce platform — the personal information we collect is limited primarily to what you voluntarily provide through our contact forms, sample request forms, and dealer inquiry forms.
We are committed to protecting your privacy and handling your personal information responsibly, transparently, and in compliance with applicable laws, including the California Consumer Privacy Act (CCPA) and, where applicable, the General Data Protection Regulation (GDPR).
2. Information We Collect
A. Information You Provide Directly
When you interact with our Site, you may voluntarily provide personal information. This includes when you:
- Complete our Contact Us form — we collect your name, email address, phone number, practice or organization name, job title, state or region, and your message.
- Submit a Request a Sample form — we collect your name, email address, phone number, mailing address, practice name, and the product(s) you are requesting.
- Inquire about becoming an Authorized Dealer or Distributor — we collect your business name, contact information, and relevant business details.
- Sign up to receive email communications, newsletters, or CE event notifications — we collect your name and email address.
- Contact us by telephone or email directly — we may retain records of that correspondence.
B. Information Collected Automatically
When you visit our Site, certain information is collected automatically through standard web technologies, including:
- Log data: Your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and the date and time of your visit.
- Device information: The type of device you use to access our Site, screen resolution, and hardware configuration.
- Cookies and similar technologies: We use cookies to operate the Site, understand how visitors use it, and improve your experience. See Section 5 for more details.
C. Information from Third Parties
We may receive limited information from third-party sources, such as analytics providers (like Google Analytics), authorized dealers or distributors who refer inquiries to us on your behalf, and publicly available sources relevant to dealer and business development inquiries.
D. A Note on Payment Information
Because Pac-Dent does not sell products directly through our website, we do not collect, process, or store any payment card numbers, banking details, or financial account information of any kind. All purchases are handled through our authorized dealer network.
E. WooCommerce
Our website uses WooCommerce in catalog-display mode only. WooCommerce may set session cookies for basic site functionality, but because our site does not process orders or payments, no purchase-related personal data is collected or stored through WooCommerce.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Responding to your inquiries and contact form submissions.
- Processing and fulfilling product sample requests.
- Connecting you with an authorized dealer or regional sales representative.
- Sending CE course, event, and product update communications, where you have opted in to receive them.
- Operating, maintaining, and improving our website.
- Analyzing how visitors use our Site to improve content and user experience.
- Complying with legal obligations and enforcing our Terms of Use.
- Preventing fraud, abuse, and unauthorized access to our Site.
We will only use your personal information for the purposes for which it was collected, or for purposes that are compatible with those original purposes. We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.
Marketing Communications: We will only send you marketing emails or newsletters if you have expressly opted in to receive them. You may opt out at any time by clicking “Unsubscribe” in any marketing email, or by contacting us at [email protected]. Opting out of marketing communications will not affect transactional messages related to your inquiries or sample requests.
4. How We Share Your Information
Pac-Dent does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:
A. Authorized Dealers and Sales Representatives
If you request to be connected with an authorized Pac-Dent dealer or regional sales representative, we will share your contact information (name, email, phone, location) with the appropriate dealer or rep in order to fulfill that request. This is done with your knowledge and for the purpose you indicated.
B. Service Providers
We work with trusted third-party service providers who assist us in operating our website and delivering our services. These providers only have access to your information as necessary to perform their functions and are contractually prohibited from using it for any other purpose. Our service providers include web hosting and infrastructure providers, email and communication platforms, analytics providers (such as Google Analytics), form and CRM tools, and shipping and fulfillment partners used to deliver product samples.
C. Legal Requirements
We may disclose your information if required by law, regulation, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Pac-Dent, our users, or the public.
D. Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring or successor entity. We will notify you of any such transfer and any material changes to how your information is handled, consistent with applicable law.
E. With Your Consent
We may share your information for any other purpose with your explicit prior consent.
5. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to provide a functional and improved browsing experience. A cookie is a small text file placed on your device when you visit a website.
Types of Cookies We Use
- Strictly Necessary Cookies: Required for the basic operation of our website. These cannot be disabled.
- Analytics Cookies: Used to collect aggregated, pseudonymized information about how visitors use our Site. We use Google Analytics for this purpose. Learn more at policies.google.com/privacy.
- Functionality Cookies: Allow the website to remember choices you make, such as language or region preference.
- WooCommerce Session Cookies: Set by WooCommerce to manage your browsing session. No purchase-related data is stored in these cookies.
Managing Cookies
You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Site. To opt out of Google Analytics tracking specifically, you may install the Google Analytics Opt-Out Browser Add-on.
Do Not Track
Some browsers include a “Do Not Track” (DNT) feature. Our website does not currently respond to DNT signals. We will update this policy if our practices change.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law:
- Contact and inquiry form submissions: Retained for up to 3 years from the date of your last interaction with us.
- Sample request records: Retained for up to 3 years for fulfillment tracking and product feedback purposes.
- Email marketing lists: Retained until you unsubscribe. Upon unsubscribe, you will be removed from active marketing lists within 10 business days.
- Analytics data: Retained per Google’s standard data retention settings (default: 26 months).
- Server log files: Generally retained for up to 12 months.
When personal information is no longer needed, we will securely delete, destroy, or anonymize it.
7. Security
We implement reasonable and appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for all data transmitted between your browser and our website, role-based access controls limiting who within our organization can access personal information, and regular software updates and security maintenance of our WordPress and WooCommerce platform.
However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information using commercially acceptable means, we cannot guarantee its absolute security. If you believe your information has been compromised, please contact us immediately at [email protected].
8. California Privacy Rights (CCPA / CPRA)
If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Your Rights
- Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
- Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Sale / Sharing: You may opt out of the sale or sharing of your personal information. Pac-Dent does not sell or share personal information for cross-context behavioral advertising purposes.
- Right to Limit Use of Sensitive Personal Information: You may limit our use of sensitive personal information to only what is necessary to perform the services you requested. We do not collect sensitive personal information beyond what is strictly necessary to respond to your inquiries.
- Right to Non-Discrimination: You will not receive discriminatory treatment for exercising any of your California privacy rights.
Categories of Personal Information Collected (Past 12 Months)
In the past 12 months, Pac-Dent has collected the following categories of personal information as defined by the CCPA: identifiers (name, email, phone, IP address, mailing address); professional or employment-related information (practice name, job title); internet or other electronic network activity (pages visited, form interactions); and general geolocation data derived from IP address (city/state level only). We have not collected sensitive personal information as defined by the CPRA, such as Social Security numbers, financial account details, health information, or biometric data.
How to Submit a California Privacy Request
To exercise any of your California privacy rights, submit a verifiable consumer request by:
- Emailing [email protected] with the subject line “California Privacy Request”
- Calling us toll-free at 1-800-PAC-DENT (1-800-722-3368)
We will respond to verifiable consumer requests within 45 days of receipt. If we require additional time (up to an additional 45 days), we will notify you in writing. We may need to verify your identity before processing your request. We will not charge a fee unless a request is excessive, repetitive, or manifestly unfounded.
You may also designate an authorized agent to make a privacy rights request on your behalf, subject to identity verification.
9. International Users & GDPR
Pac-Dent is headquartered in the United States, and our website is operated from the US. If you are visiting from outside the United States — particularly from the European Economic Area (EEA), United Kingdom, or Switzerland — please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
Legal Basis for Processing (EEA / UK Visitors)
If you are located in the EEA or UK, we process your personal information under the following legal bases: contractual necessity (responding to inquiries, fulfilling sample requests, connecting you with a dealer); legitimate interests (analytics, security, fraud prevention, and improving our services); consent (where you have given explicit consent, such as subscribing to our newsletter); and legal obligation (where required by applicable law).
Your GDPR Rights
If you are located in the EEA or UK, you have the right to access, rectify, erase, restrict, or object to the processing of your personal information, the right to data portability, and the right to lodge a complaint with your local data protection supervisory authority. To exercise these rights, please contact us using the information in Section 13.
10. Children’s Privacy
Our website is intended for dental professionals, healthcare providers, and business-to-business audiences. It is not directed at children, and we do not knowingly collect personal information from anyone under the age of 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will delete that information promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected].
11. Third-Party Links
Our website may contain links to third-party websites, including authorized dealers (such as Henry Schein, Patterson Dental, and others), our sub-brand site Rodin-3D.com, partner manufacturers, and industry resources. We do not control these third-party websites and are not responsible for their privacy practices or content. This Privacy Policy applies only to pac-dent.com. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page. If we make material changes that significantly affect how we collect, use, or share your personal information, we will provide a more prominent notice. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Pac-Dent, Inc.
City of Industry, CA, United States
Email: [email protected]
Phone: 1-800-PAC-DENT (1-800-722-3368)
Hours: Monday – Friday, 8:00am – 5:00pm PST
Website: www.pac-dent.com
For California privacy rights requests, please reference “California Privacy Request” in your subject line. We will respond within 45 days as required by the CCPA. For GDPR-related requests, we will respond within 30 days.